MORE THAN A PARTNER. A TEAM THAT’S IN IT WITH YOU.
GIG combines deep consumer-business expertise with an integrated, highly collaborative approach designed to take the complexity off your plate without taking you out of the process.
We think like owners because we’re here to help you become one.
YOUR NAME HAS VALUE. WE THINK YOU SHOULD OWN MORE OF IT.
For years, influence was monetized primarily through someone else’s business.
There’s nothing wrong with a great partnership. But we believe the bigger opportunity is giving influential people the infrastructure to become owners themselves.
That’s the thinking behind GIG: turning influence into Creator IP through products, brands, businesses, and other assets that can create value beyond the next campaign, season, or release.
Content creates attention. Ownership gives that attention somewhere to go.
A GREAT IDEA ISN’T ENOUGH. IT HAS TO MAKE SENSE AS A BUSINESS.
We care about the dream. We’re also the people who will pressure-test it.
Before significant time and capital go into an opportunity, GIG looks at the business behind it: whether there’s real alignment between the founder and the product, whether the audience makes sense for the category, whether the economics work, and what it will actually take to execute.
Sometimes the idea arrives fully formed. Sometimes we help uncover it.
Either way, we’re not interested in putting someone’s name on a product simply because we can. We’re interested in creating something worth owning.
ONE TEAM, FULLY LOCKED IN.
The experience of working with GIG is intentionally different from managing a collection of agencies, vendors, manufacturers, and consultants.
Our team works across the business together. Strategy informs development. Development stays connected to creative. Operations has visibility into what’s coming long before launch.
That means fewer handoffs and less for the founder or their management team to coordinate. You stay close to the decisions that need your vision. We stay close to everything required to execute it.
WE MAKE COMPLEX LOOK EASY.
There’s a lot happening behind every product that makes it to market. Our job is to make that complexity feel manageable.
GIG is responsive, direct, collaborative, and highly self-sufficient. We anticipate what’s coming, bring the right people into the room, solve problems as they happen, and communicate what actually matters.
We do what we say we’re going to do.
WE KNOW WHAT IT TAKES BECAUSE WE’VE DONE IT.
After developing more than 1,000 products, generating more than $500M in consumer sales, and building more than 200 global supply chains, GIG knows where consumer businesses get complicated—and how to keep them moving.
That experience also comes with relationships built over years across manufacturing, production, creative, operations, and the broader consumer ecosystem.
We know the questions to ask, the problems to anticipate, and who to call when it matters.
$1.8M Day-One Sales → 100% Sellout
A single launch turned creator influence into a highly profitable, enduring consumer brand.
YOUR VISION STAYS AT THE CENTER.
This is your business. It should feel like it.
Some founders want to be deep in product development and creative. Others want to weigh in on the decisions that matter most and leave the day-to-day execution to us.
GIG can work either way. Our role is to bring the business expertise around your vision—not replace the point of view that made the opportunity valuable in the first place.
Your name may open the door. What we create together has to deserve to stay there.
THE GOAL WAS NEVER JUST TO LAUNCH.
A launch is a milestone. The business is what comes after it.
GIG can stay involved beyond getting the first product to market, supporting the operations and leadership required to strengthen the company, expand the assortment, enter new channels, and continue moving the business forward.
Because if we’re doing this right, we’re not creating a moment around your influence. We’re helping create an asset from it.
WE TREAT YOUR IDEA LIKE THE BUSINESS IT COULD BECOME.
That means protecting the economics, caring about the details, and never losing sight of why we’re here in the first place: to help influential people own more of the value they create.