BUILD A BUSINESS THAT GOES BEYOND THE GAME.
GIG helps professional athletes turn their personal brand, expertise, and ideas into consumer businesses they own. We work alongside you and your existing team to evaluate the opportunity and handle the strategy, product development, manufacturing, creative, launch, and operations required to bring it to market.
YOUR CAREER HAS ALREADY CREATED VALUE. WHAT YOU DO WITH IT CAN CREATE A LEGACY.
An athletic career can create access, credibility, relationships, and a personal brand with value far beyond competition. But turning that into a successful consumer business requires an entirely different kind of expertise.
Your agent, manager, business manager, and financial advisors each have an important role. Product development usually isn’t it.
GIG works alongside the team you already trust, bringing the consumer-product experience and operating infrastructure needed to evaluate an idea and execute it well.
YOU KNOW YOUR WORLD. WE KNOW CONSUMER BUSINESS.
The strongest athlete-owned brands aren’t vanity projects. The product has to make sense, the economics have to work, and the business has to stand on its own.
GIG brings Advisory, Development, Creative, and Operations together under one experienced team. We can pressure-test the opportunity before significant capital is committed, then manage the work required to develop the product, create the brand, get it to market, and support the business after launch.
WHAT MAKES SENSE FOR YOUR BRAND?
For some athletes, the natural opportunity is closely connected to performance, training, recovery, wellness, or the routines that shaped their career. For others, the right business may come from an interest or point of view that has very little to do with the sport.
GIG has experience across beauty, wellness, apparel, accessories, jewelry, food and beverage, home, pets, fragrance, hair, eyewear, and other consumer goods.
The goal isn’t to force your name into a category.
It’s to identify the opportunity worth putting your name behind.
YOUR PLAYING CAREER HAS A CLOCK. YOUR BUSINESS DOESN’T HAVE TO.
The visibility surrounding a professional athletic career creates an opportunity that can extend well beyond the years spent competing.
An athlete-owned business can turn the personal brand you’ve already established into an asset with the potential to grow independently of your playing career—creating a new chapter without waiting for the current one to end.
Your legacy doesn’t have to begin after the final season.
THINKING ABOUT LAUNCHING YOUR OWN BRAND?
The first step is determining which opportunity makes sense commercially. GIG can evaluate the concept, category, positioning, product direction, economics, and go-to-market strategy before significant investment moves into development. From there, our team can manage product development, manufacturing, creative, launch, and ongoing operations.
Not at all. Some athletes create businesses connected to performance, recovery, or training, while others pursue opportunities in beauty, fashion, wellness, food, or lifestyle. The right category depends on your interests, audience, and the commercial opportunity. GIG helps you determine what makes sense for your brand and has the potential to succeed beyond your athletic career.
Absolutely. GIG is designed to work alongside the people you already trust. Your agent, manager, and advisors continue supporting your career and broader business interests while we bring the specialized expertise needed to develop and operate a consumer brand. We keep your team informed and involved without adding unnecessary work to their plates.
No. You can come to us with a specific idea or simply an interest in building a business of your own. GIG helps identify opportunities that align with your interests, audience, and long-term goals. We then evaluate the commercial potential before recommending a direction.
Your involvement can be tailored to your schedule and preferences. Some athletes want to participate closely in development, while others prefer to focus on the vision and major business decisions. GIG manages the execution and keeps you involved where your perspective matters most, so building a business doesn’t have to compete with your playing career.
Yes. Launch is only one part of building a successful consumer business. GIG can remain involved through our Operations Group, supporting day-to-day business needs, inventory, supply chain, financial oversight, retail expansion, and ongoing growth. The goal is to give your business the infrastructure it needs to operate beyond the initial launch.
THERE’S MORE TO YOUR LEGACY THAN WHAT HAPPENS ON THE FIELD.
You’ve spent your career developing a name people know and a reputation you’ve earned. GIG brings the experience to help turn the right opportunity into a business that can continue creating value long after the game ends.