EVERYTHING IT TAKES TO TURN AN OPPORTUNITY INTO A BUSINESS.
GIG brings strategy, product development, creative, and operations together under one team.
Start with one capability or bring us in across the entire venture—from figuring out what makes sense to getting it to market and keeping the business moving.
START WHERE
YOU NEED US.
Some partners come to GIG with an idea and need the team to take it from concept to market. Others need support at one specific stage. And established businesses bring us in to strengthen what’s already in motion.
Our capabilities can stand alone or work together.
FIGURE OUT THE RIGHT MOVE BEFORE YOU MAKE IT.
Before significant time and capital go into an idea, we help determine whether the opportunity makes sense and what it will take to execute well.
Audience analysis, category research, competitive landscape, concept validation, and audience-to-product fit.
Business modeling, monetization strategy, positioning, and the roadmap from opportunity to execution.
Product direction, early SKU planning, assortment strategy, pricing, and margin potential.
Financial and margin modeling, venture estimates, investment considerations, and development scope.
Channel strategy, DTC and retail planning, pricing, rollout planning, and launch approach.
Ongoing guidance for founders and leadership teams navigating business, brand, product, and growth decisions.
TURN THE IDEA INTO A PRODUCT READY FOR MARKET.
From the first concept through production, GIG manages the technical, commercial, and operational work required to get physical consumer products made.
Formulation, materials sourcing, specifications, prototyping, sampling, and production readiness.
Packaging strategy and development, materials, sampling, and production coordination.
Factory sourcing, vendor evaluation, negotiations, production planning, and manufacturing management.
Product costing, margin considerations, vendor negotiations, and decisions designed to support commercial viability.
Quality-control frameworks, production oversight, timelines, and coordination across manufacturing partners.
Supply-chain strategy, inventory planning, freight, logistics, fulfillment planning, and getting product where it needs to go.
CREATE A BRAND PEOPLE WANT TO KNOW.
GIG Creative develops the identity, packaging, digital presence, and marketing assets that turn a product into a cohesive consumer brand.
Brand strategy, positioning, naming, visual identity, logo development, and brand guidelines.
Packaging design, product design, product mockups, and merch design.
Website strategy, design, and e-commerce development.
Creative direction, campaign concepts, launch assets, and the visual direction surrounding a launch.
Content creation, social media creative, and ongoing branded assets.
Email marketing, marketing creative, digital assets, and brand collateral across consumer touchpoints.
KEEP THE BUSINESS WORKING AFTER THE PRODUCT LAUNCHES.
GIG can stay involved after launch to provide the infrastructure, oversight, and leadership required to operate and grow the business.
General management, day-to-day operational leadership, systems, workflows, and business infrastructure.
Manufacturing oversight, vendor management, inventory planning, logistics, fulfillment, and ongoing supply-chain management.
Forecasting, cash-flow planning, margin optimization, performance targets, and financial oversight.
New product development, SKU expansion, assortment optimization, category expansion, and cost engineering.
Retail expansion, wholesale strategy, distribution growth, and channel expansion.
Strategic direction, growth planning, partnership and deal support, and coordination across teams, vendors, and business partners.
TURN INFLUENCE INTO OWNERSHIP.
GIG Talent Equity Group connects influential people with high-potential companies to create strategically aligned partnerships built around equity and long-term value.
Identifying high-potential companies and meaningful ownership opportunities for creators, athletes, musicians, entertainers, and other influential people.
Connecting companies with talent whose recognition, trust, cultural influence, and strategic value align with the business and its growth.
Assessing potential partnerships to determine strategic alignment and identify opportunities with meaningful ownership potential.
Structuring and negotiating partnerships that can convert influence, strategic contribution, and financial investment into ownership.
Helping influential people secure meaningful ownership opportunities while helping companies bring the right talent partners into the business.
Managing talent-equity partnerships to support growth and the creation of long-term enterprise value.
PROTECT YOUR CREATOR IP.
We help talent turn influence, content, creativity, and cultural relevance into valuable commercial IP across licensing, media, content, partnerships, experiences, merchandise, digital products, and more—creating new revenue streams and long-term value beyond traditional endorsements and brand deals.
Uncover the existing IP embedded in a talent’s identity, audience, content, expertise, story, formats, ideas, and cultural relevance.
Develop new, ownable IP around the talent: concepts, formats, franchises, properties, products, experiences, and other commercial assets.
Turn ideas, recurring concepts, names, formats, and creative assets into clearly defined IP that can be protected, packaged, licensed, and monetized.
Build the IP into something commercially viable, including the concept, business model, extensions, partners, and go-to-market opportunities.
Define what the IP is, why it matters, who it is for, where it belongs in the market, and how it should be presented to potential partners, buyers, platforms, and consumers.
Generate revenue and enterprise value through licensing, media, content, partnerships, experiences, merchandise, digital products, products/brands, and other commercial extensions.
START WHERE YOU ARE.
FULL VENTURE
You have the opportunity. GIG brings the team required to take it from early strategy through product, brand, production, launch, and operating infrastructure.
MODULAR
You need a specific capability or stage of support. Bring in Development, Creative, Advisory, Operations—or a combination of them.
STRATEGIC OPERATOR
You already have traction. GIG works alongside your leadership team to strengthen product, creative, supply chain, operations, go-to-market, and growth.
ONGOING LEADERSHIP
You want experienced operators behind the company without assembling an entire internal executive team.
ONE TEAM. SIX CORE CAPABILITIES.
You don’t need to know where to start. That’s our job. Tell us where the business is, what’s working, what’s not, and what you’re trying to make happen. We’ll figure out what you need to get where you’re going.