We build businesses for the people shaping what’s next.
GIG is the venture-development partner behind talent-owned consumer brands, products, and businesses. We bring the strategy, expertise, and operating infrastructure to build them from the ground up.
We built the team most founders wish they had.
- Strategists
- Advisors
- Business Operators
- Project Managers
- Product Developers
- Supply Chain Specialists
- Manufacturing Experts
- Brand Designers
- Web Developers
- Marketing Directors
- Creator IP Specialists
Launching a consumer business typically means finding—and managing—a different partner for every piece of it.
With GIG, you don’t have to.
Strategy, product, creative, manufacturing, operations, growth, and executive leadership live under one roof. One team with the experience to see the whole business and the ability to execute every part of it.
Tomorrow’s biggest brands are being built by today’s biggest talent.
GIG helps turn influence into products, brands, businesses, and assets with lasting value, moving beyond the sponsored post toward something you actually own.
All the expertise.
All in one place.
From the first idea through launch, operations, and growth, GIG brings the critical functions of a consumer business together under one team.
Know what you’re building—and why it can win.
We pressure-test the opportunity across audience, category, positioning, assortment, margins, business modeling, and go-to-market strategy before major investment begins.
Turn a good product into a brand people care about.
Positioning, naming, identity, packaging, websites, creative direction, and launch assets built to make the business distinct and recognizable.
Take the product from concept to production.
Formulation, materials, sourcing, sampling, packaging, manufacturing, quality, cost engineering, and logistics—all managed by a team that knows how to get products made.
Because launch is only the beginning.
We build the systems behind the business, oversee operations, manage vendors and supply chain, support financial performance, expand product lines, and provide ongoing leadership as the company grows.
Converting recognition, trust, and cultural influence into ownership.
Working across both sides of the talent-equity market, we help influential people identify and secure meaningful ownership opportunities while helping high-potential companies find the right talent partners to accelerate growth and create long-term enterprise value.
Own the IP your influence creates.
We help talent create new revenue streams and long-term value beyond traditional endorsements and brand deals by turning influence, content, creativity, and cultural relevance into ownable commercial IP across licensing, media, partnerships, merchandise, and more.
If consumers buy it,
we know how to build it.
And we’re always interested in what’s next.
Built for talent.
Built for ownership.
We partner with people who already have what most startups are trying to earn: attention, trust, distribution, and cultural relevance. GIG turns that advantage into something they can own.
Creators
Turn influence, ideas, and intellectual property into products, brands, and businesses with real ownership behind them.
Athletes
Build businesses and assets designed to create value during the career and legacy long after the final season.
Music Artists
Take the taste, trust, identity, and cultural influence behind the music and build something fans can experience, buy, and believe in.
A few things people usually want to know.
GIG builds and operates consumer products, brands, and ventures for creators, athletes, artists, founders, talent organizations, and existing consumer businesses. Our work can span strategy, product development, manufacturing, creative, go-to-market, retail, operations, growth, and ongoing business leadership.
A creator-owned brand turns the influence and trust someone has built with an audience into a business in which they have an ownership stake. Rather than only earning through sponsorships, endorsements, or affiliate relationships, ownership creates the opportunity to build equity and long-term enterprise value.
Creator IP is the shift from influence to ownership. It means turning the ideas, identity, audience insight, products, brands, customer relationships, and other intellectual property surrounding a creator into assets with lasting commercial value.
No. GIG works with creators, professional athletes, music artists, public-facing talent, talent agencies and management teams, founders, existing consumer brands, and organizations looking to build or grow consumer products and ventures.
It can. Some partners take over the business after GIG builds and launches it. Others keep GIG involved to oversee operations, expand the product assortment, grow into new channels, strengthen financial performance, or provide ongoing executive leadership. The engagement is built around what the business actually needs.
As involved as they want to be. Some founders want to be in the details, while others want to set the vision and let GIG handle execution. Our job is to build around the way the founder and business work best.
LET’S BUILD SOMETHING WORTH OWNING.
A product. A brand. A venture. A business with value beyond the next campaign, season, post, or deal. Bring us the idea, the opportunity, or the problem you haven’t figured out yet. We’ll help you build what comes next.