GOOD IDEAS ARE EVERYWHERE.
GREAT EXECUTION ISN’T.
GIG is a tight-knit team of strategists, creatives, product experts, and problem-solvers who know what it takes to turn an opportunity into a real business.
We know the industry. We know the right people. And we know how to get things done.
WE’VE BEEN DOING THIS SINCE BEFORE TALENT-OWNED BRANDS WERE A CATEGORY.
“We believed talent should have the opportunity to own more of what they create.”
Long before launching a brand became the obvious next move for talent, the team behind GIG was developing products, navigating manufacturers, managing supply chains, and bringing consumer businesses to market.
We saw the opportunity early. Creators, athletes, and artists had already earned something incredibly valuable: the attention and trust of millions of people. But too often, the value of that influence was being captured by someone else.
So GIG brought the people, relationships, experience, and infrastructure required to make that possible under one roof.
Today, we work alongside some of the most influential names in culture to turn promising ideas into products, brands, and businesses designed to last.
A TIGHT TEAM
WITH SERIOUS RANGE.
The work we do is complicated. The way we work together isn’t. Our integrated team works closely, moves quickly, and stays close to the details. No maze of agencies. No disconnected partners. No passing the buck when something gets complicated.
Plus, we’ve developed trusted networks across manufacturers, vendors, specialists, retailers, and operators around the world. That means our partners don’t have to spend years finding the right people, learning expensive lessons, or figuring out every piece on their own. They get a team that already knows the terrain.
WHAT YOU CAN EXPECT FROM US.
WE DO WHAT WE SAY WE’LL DO.
Ideas are easy. Execution is everything.
We take ownership of the work, follow through, solve problems, and keep things moving. When something changes—and it will—we figure out the next move instead of explaining why it can’t be done.
YOUR SUCCESS IS THE POINT.
Checking a box isn’t success. Neither is getting something launched simply for the sake of launching it.
We care about what happens after the work is delivered: whether the product performs, the business works, and what we’ve created together has somewhere meaningful to go next.
WE WORK AS ONE TEAM.
The business is connected, so we are too.
Strategy affects product. Product affects margins. Margins affect growth. Creative affects demand. Operations affect everything. Our team works across disciplines so decisions aren’t made in a vacuum.
WE STAY CLOSE.
White-glove shouldn’t mean corporate.
We’re responsive, collaborative, direct, and deeply involved in the work. You know who you’re working with because you can always reach us and we’re paying attention.
EXPERIENCE MAKES YOU FASTER.
RELATIONSHIPS MAKE YOU BETTER.
There are hundreds of decisions between “What if we did this?” and a product sitting in someone’s hands. We’ve made a lot of them.
We know which questions to ask early and where projects tend to get stuck. We know what details become expensive when they’re ignored and which opportunities are worth pursuing. And we know who to call—and who not to.
That experience allows us to move quickly without treating speed like a substitute for good judgment. Because the goal isn’t simply to get something done. It’s to get the right thing done well.
THE LEADERSHIP BEHIND GIG.
Gary John
Kylie Smith
Bari Cohen
Jessica Beychok-Boyer
Kate Rooney
Danielle Deffebach
Libby Reindl
Andrew Parker
THE RIGHT IDEA DESERVES THE RIGHT TEAM BEHIND IT.
Whether you’re starting with an idea, an audience, an existing business, or a problem that needs solving, bring us in. We know what it takes to move from possibility to execution.