TURN YOUR INFLUENCE INTO A BUSINESS YOU OWN.
GIG helps creators move beyond promoting other people’s products to developing consumer brands of their own. From validating the opportunity through product development, manufacturing, creative, launch, and operations, we bring the experience and infrastructure to turn influence into a real consumer business.
YOU HAVE THE AUDIENCE. NOW YOU NEED THE TEAM.
Knowing what you want to create or that affiliate links and sponsored posts aren’t the long-term plan is one thing. Knowing where to start is another.
Most talent management teams aren’t built to evaluate product opportunities, source manufacturers, develop packaging, manage production, or operate a consumer business. And figuring it out as you go can get expensive fast.
The wrong manufacturer. Bad margins. Too much inventory. A product that sounded great but never made sense for the audience in the first place. These aren’t small mistakes when your name and money are attached to them.
GIG brings experienced operators into the room before those decisions get made.
YOU DON’T NEED ANOTHER AGENCY. YOU NEED THE PEOPLE WHO KNOW HOW TO GET THIS DONE.
GIG works alongside you and your existing management team to figure out what’s worth pursuing, develop it properly, and get it into the hands of consumers.
THIS ISN’T THEORETICAL.
GIG has developed more than 1,000 products and built more than 200 global supply chains. We know what it takes to get from a good idea to a product people can actually buy.
20% launch-day conversion
A beauty creator launched a $24 lip gloss that converted at 20% on day one without paid advertising.
From new brand → validated consumer product
A lifestyle creator turned an authentic home fragrance idea into a commercially validated consumer brand.
THE BEST CREATOR BRANDS DON’T FEEL LIKE CREATOR BRANDS.
They feel like brands that should exist.
The opportunity isn’t to put your name on something because people will buy it. It’s to find the right intersection between what you genuinely care about, what your audience already trusts you for, and what has the potential to become a viable consumer business.
GIG develops products across beauty, personal care, wellness, apparel, accessories, food and beverage, fragrance, home, baby and kids, and other consumer categories.
Have the idea already? Great. Still figuring out what yours could be? We can start there, too.
YOUR INFLUENCE IS ALREADY CREATING VALUE. THE QUESTION IS WHO OWNS IT.
Sponsored content and affiliate partnerships can be great business. But every time your audience buys because you recommended something, you’re seeing evidence of something bigger: your ability to move people toward products they believe in.
GIG helps turn that influence into an ownership opportunity—one where your ideas, point of view, and relationship with your audience can contribute to a business with value beyond the next campaign.
You’ve spent years helping great brands grow. Maybe the next one should be yours.
THINKING ABOUT LAUNCHING YOUR OWN BRAND? START HERE.
A large audience can create an advantage, but audience size alone doesn’t determine whether a product will work. The first step is identifying where your influence, audience fit, category opportunity, and a viable consumer product intersect. GIG can evaluate that opportunity before moving into product development, manufacturing, brand development, and launch.
Start with the business case, not the product. Before investing in development, GIG evaluates the audience, category, competitive landscape, product concept, pricing and margin potential, and overall feasibility. Once there’s a strong direction, our team can take the venture through development and into market.
No. Some creators come to us with a specific product in mind, while others know they want to own a business but haven’t identified the right opportunity yet. GIG’s Advisory Group can help determine what makes sense before significant time and capital go into development.
Yes. In fact, that can be an important part of the model. Your management team continues to manage your career, while GIG brings the specialized expertise required to develop and operate a consumer business. We can work alongside your existing representation rather than replacing it.
That depends on how you want to work. Some founders want to stay close to product and creative decisions, while others prefer to set the vision and rely on GIG to manage more of the execution. The engagement can be structured around your role and the needs of the business.
GIG’s involvement doesn’t have to end at launch. Our Operations Group can remain involved in the day-to-day business, including supply chain, inventory, financial performance, product expansion, retail and distribution, and ongoing operational leadership. Or, when the time is right, operations can transition to your own internal team.