YOUR PARTNER BEHIND THE BUSINESS.
When your talent is ready to move from influence to ownership, GIG brings the consumer-business expertise to make it possible—working alongside your team from early strategy through development, launch, and operations.
Your relationship stays yours. The business becomes ours to help execute.
KEEP YOUR FOCUS. EXPAND WHAT YOU CAN OFFER.
When talent comes to you with an idea for a product or brand, you shouldn’t have to assemble an entirely new business infrastructure to make it happen.
GIG gives your team immediate access to the strategy, product development, manufacturing, creative, and operational expertise required to move the opportunity forward.
You keep doing what you do best. We add what the opportunity requires.
BUILT TO WORK BEHIND THE SCENES.
GIG works as an extension of your team, taking ownership of the consumer-business workstream while keeping management connected to the decisions that matter.
Our Advisory, Development, Creative, and Operations groups work together under one roof, so your team isn’t left coordinating vendors, chasing timelines, or managing a process outside its core business.
We run point. You stay in the loop.
MAKE THE CASE BEFORE THE INVESTMENT.
Launching a consumer business requires capital. GIG helps determine whether the opportunity warrants it.
Before major development begins, we can evaluate audience fit, category opportunity, the competitive landscape, product concept, pricing, margin potential, and feasibility—giving talent and their advisors a clearer basis for deciding what’s worth pursuing.
Good opportunities deserve investment. Good advisors make sure the opportunity comes first.
HIGH-TOUCH. SELF-SUFFICIENT.
GIG manages the moving pieces behind the scenes, coordinating across teams, vendors, development, and production while surfacing the decisions that actually require input from talent or management.
The founder can stay close to the process or remain focused on their primary career while GIG carries more of the execution.
Either way, your team doesn’t inherit another business to project-manage.
THE PARTNERSHIP CAN GROW WITH THE BUSINESS.
GIG’s role doesn’t have to end at launch. We can remain involved across operations, supply chain, financial oversight, product expansion, retail and distribution, and ongoing business leadership.
As the venture evolves, our role can evolve with it—giving talent and management continuity without requiring the agency to absorb the operational load.
WORKING WITH GIG.
GIG works alongside existing representation as the specialized team behind the consumer business. We can manage strategy, product development, manufacturing, creative, launch, and operations while keeping management involved in the decisions that require their perspective.
No. GIG takes responsibility for managing the consumer-business work, so your team doesn’t have to. We coordinate the people, partners, and moving pieces involved in bringing the business to market while keeping you informed and involved in key decisions. Your team can stay focused on representing talent without taking on another business to manage.
That’s exactly where GIG can help. Before significant capital goes into development, we evaluate the opportunity, including consumer demand, category fit, product direction, pricing, and business economics. Our job is to help determine whether the idea makes commercial sense and what it would take to execute it successfully.
That depends on the talent, the business, and how they prefer to work. Some founders want to be closely involved in product decisions, while others prefer to focus on the creative vision and major milestones. GIG structures the working relationship around their availability while making sure the right decisions receive their attention.
Yes. GIG can continue supporting the business well beyond launch. Our Operations Group provides ongoing support across business management, inventory, supply chain, financial oversight, retail, and growth planning. This gives talent access to experienced business leadership without requiring their management team to take on day-to-day operations.
WHEN THEY’RE READY TO BUILD, BRING US IN.
You manage the career and the relationship. GIG brings the consumer-business expertise to determine what’s worth pursuing and get the right opportunity off the ground. We know how to take it from here.